Complete and utter rubbish, both the adverts and the service, just parasites.  What you should do is use the site, then go direct to the insurer, cutting them out of the loop, then the policy price will go down, and hopefully make gocompare.com bankrupt.

I would pay money never to see this advert again , totally rubbish would
never use an insurance company who cant make a quality advert the designers
of this should be hunted down and destroyed.